Theoretical framework for edutainment: the cognitive engineering

In this paper we present the theoretical framework for the cognitive development of children with focus on mathematical concepts in a creative environment called 'edutainment'. Within this framework, educators will acquire new roles that will allow them to be creative and innovative in incorporating the learning outcomes that are required in the curriculum. The potential advantages of this research will also be described. It is hoped that this research will serve as the basis for the game developers and educators around the world to create a more effective learning environment for the children.