Exploring the global media image of solar power

Abstract This paper analyses the media image of solar power in order to understand the recent technology development trends. The increase in both solar PV panels as well as concentrated solar power plants has been influenced by decrease in solar power price, as well as subsidies and general public acceptance. This paper focuses to the latter, through quantitative media analysis. This paper utilises a modern method for media sentiment analysis from both editorial and social media, learning machine based analysis including over 50 000 data points. The results indicate that sentiment toward solar power, especially in social media, has been mostly neutral or positive thus with expected positive effect on technology market deployment.

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