Reflexive Evaluation about the Decision Process that Seeks to Define A Form to Perform R&D

During the last two decades the conditions of competition in the market changed with an increasing participation of the new players. This dispute resulted in the reduction of operating margins and changes in the business strategy. The strategy of high-volume production changed to the production of items with higher added value, requiring new concepts of the industrial organization. New organizational processes emphasizing features such as flexibility, creativity and decentralization were designed. This new kind of organization stressed the importance of expertise and a competitive differential, highlighting the importance of the R & D unit, that reflects a complex and multifaceted organizational reality, especially in the decision-making process that seeks to define the way in which to perform its activities (external, internal or combined). This paper analyzes decision making in the organizational process considering the balance of power and some methodological possibilities of representation of the reality using interpretative paradigm.