Getting to “ Know ” People on the Web 2 . 0

Web 2.0 platforms such as media sharing and social network sites (SNS) concern people in everyday life to a great extent. People are enabled to reach out to various media and up to now, it is nearly impossible to use digital identities ex ante or to recreate users’ identities ex post across different platforms. In this paper, we explore important methodologies in Web 2.0 such as cross-media analysis and social pattern based analysis based on a survey in this area, aiming at cross-platform information diffusion across social network sites. Open issues are discussed to explore the challenges and solutions in this new research area.