Professionalizing the audio-visual field

SummaryIn summary, then, of the six criteria set forth in this paper; (a) intellectual technique, (b) application of technique to practice, (c) long training period, (d) association of members with a high quality of communication, (e) a series of standards and an enforced statement of ethics, and (f) an organized body of intellectual theory constantly expanding by research, audio-visual personnel meet only the first and second completely. The fourth and fifth are met to a degree which is not satisfactory but which is improving. And the third and sixth tests rate such low scores that failure is the only possible grade. This adds up, in the opinion of the writer, to the simple stated fact thatthe audio-visual field is not yet a profession.