Sport Video Game Sponsorships and In-Game Advertising
暂无分享,去创建一个
[1] R. Madrigal. The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products , 2000 .
[2] T. Meenaghan. Sponsorship and Advertising: A Comparison of Consumer Perceptions , 2001 .
[3] S. Ross,et al. An exploration of motives in sport video gaming , 2006 .
[4] M. Nelson. Recall of Brand Placements in Computer/Video Games , 2002, Journal of Advertising Research.
[5] Beth A. Cianfrone,et al. Effectiveness of in-game advertisements in sport video games: an experimental inquiry on current gamers. , 2008 .
[6] Lucian F. Dinu,et al. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names , 2006 .
[7] E. Katz,et al. Uses and Gratifications Research , 2019, The International Encyclopedia of Journalism Studies.
[8] M. Minor,et al. Hispanic Attitudes Toward Advergames , 2004 .
[9] Beth A. Cianfrone,et al. Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage during a Televised Action Sports Event , 2006 .
[10] Aron M. Levin,et al. The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans , 2001 .
[11] E. Lam,et al. General Market Demand Variables Associated with Professional Sport Consumption. (Research Paper) , 2003 .
[12] T. Meenaghan,et al. Understanding sponsorship effects , 2001 .
[13] J. Crompton. Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport , 2004 .