Investigating the Significance of the 'Pay on Delivery' Option in the Emerging Prosperity of the Nigerian e-commerce sector

The volume of activity in the Nigerian e-commerce sector has been increasing recently, almost at a geometric rate. A good percentage of Nigerians are now looking online to purchase various categories of items from Apparel, books, stationery, home items up to Electronics. E-commerce services have been available in Nigeria for less than a decade but increased patronage from Nigerians appear to have coincided with the introduction of the ability to pay for orders upon delivery and inspection. This paper investigates the relationship between this mode of payment and the sudden surge in patronage of Nigerian e-commerce outlets by taking a look at different online merchants, their payment options, the trust factor in the market, other possible factors influencing the growth of the e-commerce sector and online traffic information and statistics over three months