Currently there exists a need to produce product variants in faster and faster pace due to turbulent markets. Modular product structures are regarded as suitable for this. However committing to the modular product family is normally considered as a commitment to a certain architecture, which is often seen inflexible when compared to one-off-product development. Dynamic Modularisation (Dymo) business and product development paradigm aims to maintain the agility of one-off-product development when producing modular product families [1,2]. Now Dymo is developing from a proposed paradigm to an industrial practice. At this stage there is now experiences available, what kind of challenges a company is about to face when it adapts the Dymo type way of working. In this paper we present the fundamental background behind Dymo and an example of the implementation of Dymo. We discuss challenges in implementation and propose possible solutions.
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