论文信息 - Consumer Channel Choices: The Role of Knowledge and Choice Uncertainty

Consumer Channel Choices: The Role of Knowledge and Choice Uncertainty

This paper introduces the concepts of knowledge uncertainty and choice uncertainty as important factors influencing consumer channel choices. Knowledge uncertainty is hypothesized to influence the choice between electronic and conventional channels whereas choice uncertainty is hypothesized to influence the choice between multi-source and dedicated channels. A framework is built combining these two sets of hypotheses into a 2x2 matrix predicting consumer channel choice under different combinations of knowledge and choice uncertainty and a theoretical model is developed identifying antecedents of each type of uncertainty.

Vivek Choudhury | Randy E. Dumm | Elena Karahanna-Evaristo | V. Choudhury | Elena Karahanna-Evaristo

[1] Fred D. Davis. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[2] JoAnne Yates,et al. Electronic markets and electronic hierarchies , 1987, CACM.

[3] Peter A. Todd,et al. Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication , 1992, MIS Q..

[4] Peter R. Dickson,et al. Buyer Uncertainty and Information Search , 1989 .

[5] Fred D. Davis,et al. User Acceptance of Computer Technology: A Comparison of Two Theoretical Models , 1989 .

[6] Peter A. Todd,et al. Understanding Information Technology Usage: A Test of Competing Models , 1995, Inf. Syst. Res..

[7] Richard L. Daft,et al. The Relationship Among Message Equivocality, Media Selection, and Manager Performance: Implications for Information Support Systems. , 1986 .

[8] Michael L. Smith. The Life Insurance Policy as an Options Package , 1982 .

[9] Brian S. Butler,et al. Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace , 1995, J. Comput. Mediat. Commun..