Another look at cue summation

nel communication has resulted in mixed and contradictory findings. Until 1964, there seemed to be general agreement that more information was acquired when a presentation was made through more than one channel than one channel alone. It was generally held that almost all studies showed a combination of channels to be more effective than one channel alone (io, p. 1,0o82; 14, Ch. 28). In a review of previous studies, Day and Beach (4) concluded

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