论文信息 - The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

A multiple attribute model of consumer attitude was used to predict the relative preferences of individuals for various television shows. Differential weights provided only limited benefits, compared to the use of equal weights. This may be because respondents spread their perceptions of alternatives on the more important attributes, correlations between the attributes, or model misspecification.

Donald R. Lehmann | Neil E. Beckwith | D. Lehmann

[1] J. Sample,et al. Attitude and Prediction of Behavior , 1973 .

[2] M. J. Rosenberg. Cognitive structure and attitudinal affect. , 1956, Journal of abnormal psychology.

[3] R. Shepard. The analysis of proximities: Multidimensional scaling with an unknown distance function. II , 1962 .

[4] J. Sheth,et al. Perceived Instrumentality and Value Importance as Determinants of Attitudes , 1972 .

[5] K. Lancaster. A New Approach to Consumer Theory , 1966, Journal of Political Economy.

[6] Donald R. Lehmann,et al. Television Show Preference: Application of a Choice Model , 1971 .

[7] Frank M. Bass,et al. An Attitude Model for the Study of Brand Preference , 1972 .

[8] Nicholas J. Gonedes,et al. An exponential discrepancy model for attitude evaluation , 1971 .

[9] F. Bass,et al. An experimental study of relationships between attitudes, brand preference, and choice , 1972 .

[10] Paul E. Green,et al. Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques , 1969 .

[11] R. Shepard. The analysis of proximities: Multidimensional scaling with an unknown distance function. I. , 1962 .

[12] J. Kruskal. Nonmetric multidimensional scaling: A numerical method , 1964 .

[13] J. Kruskal. Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis , 1964 .