The Effect of Video Loading Symbol on Waiting Time Perception

This study aimed to investigate the effect of different loading symbols and durations on waiting time perception of online video viewers. 60 young adults participated in this study and gave subjective ratings on waiting time perception through a 7-point Likert scale for 48 loading symbols (3 durations × 4 progress functions × 2 shapes × 2 embellishments). Results showed that duration and the progress function significantly influence the viewers’ waiting time perception, while shape and embellishment do not. Loading symbols with the repetitive and linear progress functions are perceived longer than those of the power and inverse power progress functions. To indicate loading progress and to use manipulated progress functions are recommended, and design factors such as shape and embellishment are considered to be less effective. The findings of this study may serve as a useful input for loading symbol designers in creating better loading symbols.

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