Demands and Needs of Elderly Chinese People for Garment

The purpose of this paper is to determine the elderly people's consumer behavior, demands and needs about the garment. The sample consists of 106 aged people all around china. A questionnaire was prepared and given to these people to determine their consumer behavior, demands and needs. It was found that most elderly people would like to choose comfortable, pastel, loosely or a little loosely casual clothing. The garment with natural material and some special design on details will be favorable. Meanwhile, most of the interviewee complained about there is no enough suitable size to choose. Therefore, the height, neck circumference, shoulder width, bust, waist, abdominal circumference, hip circumference were measured, and these data would provide theoretical reference for apparel products to meet the needs of the elderly.