APPLICATIONS OF ANALYTIC NETWORK PROCESS IN ENTERTAINMENT

In this paper we present a real application of ANP in entertainment business, the expansion of Disney amusing parks by establishing a new theme park in greater China. The Analytic Network Process (ANP) is an efficient approach for this critical decision making. ANP is a generalization of the Analytic Hierarchy Process (AHP). The basic structure is an influence network of clusters and nodes contained within the clusters. Priorities are established in the same way they are in the AHP using pairwise comparisons and judgment.