Investigating the factors affecting customer purchase activity in retail stores

This paper tries to study impact of socioeconomic profile of respondents’ influence variables like store image, customer loyalty & satisfaction in terms of price, quality, loyalty, customer care, payment preference and factors which influence the purchasing power of consumers through exploratory factor analysis (done by R language through psych package) where factor structure is assessed through chi-square statistics along with other fit parameters like R2 , RMSEA etc. Keyword: Store image, Customer satisfaction, Customer Loyalty, Retail Store RESUMEN: Este trabajo trata de estudiar el impacto del perfil socioeconómico de las variables de influencia de los encuestados como la imagen de la tienda, fidelización y satisfacción del cliente en términos de precio, calidad, lealtad, atención al cliente, preferencia de pago y factores que influyen en la compra poder de los consumidores a través del análisis factorial exploratorio (hecho por el lenguaje R a través del paquete psicológico) donde la estructura factorial se evalúa a través de estadísticas ChiSquare junto con otros parámetros de ajuste como R2, RMSEA etc. Keyword: almacene la imagen, satisfacción del cliente, lealtad del cliente, tienda al por menor

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