Handbook of Research in Mass Customization and Personalization

Volume 1: Strategies and Concepts: Strategic Aspects of Managing Mass Customization & Personalization Consumer Studies & Marketing Aspects of MCP Building the Solution Space: Product & Process Design for MCP Making Manufacturing & Supply Chain Management for MCP Work Rapid Manufacturing for Mass Customization Volume 2: Applications and Cases: Customization & Personalization of Services Beyond Bespoke Tailoring: Mass Customization in the Apparel Industry Mass Customization in Architecture & Construction From Mass Customization to Open Innovation Applications of MCP in Various Contexts.