E-Business and E-Commerce for Managers
暂无分享,去创建一个
From the Publisher:
Dr. Harvey M. Deitel and Paul J. Deitel are the principals of Deitel & Associates, Inc., the internationally recognized corporate training and content-creation organization specializing in e-Business, e -Commerce, Internet, World Wide Web and software technologies. In e-Business & e-Commerce for Managers, the Deitels and their colleague, Kate Steinbuhler, discuss the Internet, the Web, e-Business and e-Commerce topics including:
e-Business/e-Commerce Models
"Clicks-and-Mortar" Businesses
Building e-Businesses
Turnkey e-Business Solutions
Online Monetary Transactions
Hardware, Software, Communications
Wireless Internet and m-Business
Internet Security/Digital Signatures
Public Key Cryptography/SSL/SET
e-Marketing/e-Advertising
Partnering/Affiliate Program Models
e-Customer Relationship Management
Legal/Ethical Issues/Internet Taxation
Copyright/File Sharing
Privacy/Personalization/Cookies
Globalization/Localization
Social and Political Issues/Cybercrime
Web Access for People with Disabilities
Online Industries
Online Banking and Investing
e-Learning/Web-Based Training
e-Publishing/Online News Services
Online Entertainment/Interactive Television
Online Career Services
e-Business & e-Commerce for Managers includes extensive pedagogic features:
Terminology, chapter summaries, self-review exercises and answers, exercises
Internet and World Wide Webresources sections with URLs of important Web sites
Challenging projects that encourage students to visit and analyze key Web sites
A unique feature of the book is the optional case study on programming an e-business. Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teaches HTML through the intermediate level and carefully introduces eight other popular technologies for building e-businesses: JavaScript (for making Web pages dynamic), ASP (Active Server Pages; for processing client requests), VBScript (for programming the business logic on the server), ADO (ActiveX Data Objects; for generically accessing a variety of databases), SQL (for making database queries), HTTP (HyperText Transfer Protocol; for transferring information over the Web), XML (eXtensible Markup Language; for describing data) and XSL (eXtensible Stylesheet Language; for formatting XML-encoded data).
e-Business & e-Commerce for Managers is the centerpiece of a complete family of resources for teaching and learning e-Business & e-Commerce, including companion Web sites.