Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence

In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions.

[1]  J. Russell,et al.  An approach to environmental psychology , 1974 .

[2]  Gilbert A. Churchill,et al.  Marketing Research: Methodological Foundations , 1976 .

[3]  J. Rossiter,et al.  Store atmosphere: an environmental psychology approach , 1982 .

[4]  David Mazursky,et al.  Exploring the Development of Store Images , 1986 .

[5]  A. Parasuraman,et al.  SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. , 1988 .

[6]  Barbara Stern.  Sex-role self-concept measures and marketing: A research note , 1988 .

[7]  Mary Jo Bitner,et al.  The Service Encounter: Diagnosing Favorable and Unfavorable Incidents: , 1990 .

[8]  Mary Jo Bitner,et al.  Servicescapes: The Impact of Physical Surroundings on Customers and Employees: , 1992 .

[9]  G. Foxall,et al.  Consumers in retail environments. , 1993 .

[10]  Marilyn Lavin.  Husband‐dominant, wife‐dominant, joint: a shopping typology for baby boom couples , 1993 .

[11]  Karl G. Jöreskog,et al.  Lisrel 8: Structural Equation Modeling With the Simplis Command Language , 1993 .

[12]  R. Donovan.  Store atmosphere and purchasing behavior , 1994 .

[13]  Stephen J. Arnold,et al.  Sex, gender identity, gender role attitudes, and consumer behavior , 1994 .

[14]  William R. Darden,et al.  Exploring the concept of affective quality: Expanding the concept of retail personality , 1994 .

[15]  Homer B. Warren,et al.  Need for uniqueness: shopping mall preference and choice activity , 1995 .

[16]  Banwari Mittal,et al.  The role of personalization in service encounters , 1996 .

[17]  Joseph O. Rentz,et al.  A measure of service quality for retail stores: Scale development and validation , 1996 .

[18]  D. Gerbing,et al.  Viability of exploratory factor analysis as a precursor to confirmatory factor analysis , 1996 .

[19]  J. Louviere,et al.  Shopping center image, consideration, and choice: Anchor store contribution , 1996 .

[20]  David J. Burns,et al.  Atmospherics and retail environments: the case of the “power aisle” , 1996 .

[21]  Colin Campbell,et al.  Shopping, Pleasure and the Sex War , 2021, Consumption and Consumer Society.

[22]  F. Hesse,et al.  Store atmosphere, mood and purchasing behavior , 1997 .

[23]  Hjp Harry Timmermans,et al.  Retailer self-perceived store image and competitive position , 1997 .

[24]  Gary Warnaby,et al.  Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations , 1997 .

[25]  Susan H. C. Tai,et al.  Application of an environmental psychology model to in-store buying behaviour , 1997 .

[26]  T. Lehtonen,et al.  Shopping in the East Centre Mall , 1997 .

[27]  Danny Miller,et al.  A Theory of Shopping , 1999 .

[28]  P. McGoldrick,et al.  Atmospherics, Pleasure And Arousal: The Influence Of Response Moderators , 1998 .

[29]  Kirk L. Wakefield,et al.  Excitement at the mall: Determinants and effects on shopping response , 1998 .

[30]  S. Severiens,et al.  Gender and learning: Comparing two theories , 1998 .

[31]  D. Buss.  Evolutionary Psychology -- The New Science of the Mind , 1998 .

[32]  Barbara B. Stern,et al.  Gender and Multicultural Issues in Advertising: Stages on the Research Highway , 1999 .

[33]  Barry J. Babin,et al.  The effects of consumer perceptions of the salesperson, product and dealer on purchase intentions , 1999 .

[34]  S. Bell.  Image and consumer attraction to intraurban retail areas: An environmental psychology approach , 1999 .

[35]  Hjp Harry Timmermans,et al.  Modeling Consumer Perception of Public Space in Shopping Centers , 1999 .

[36]  R. Dholakia.  Going shopping: key determinants of shopping behaviors and motivations , 1999 .

[37]  Haim Mano,et al.  The influence of pre-existing negative affect on store purchase intentions , 1999 .

[38]  Malcolm Kirkup,et al.  Marketing shopping centres: challenges in the UK context , 1999 .

[39]  P. Bentler,et al.  Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives , 1999 .

[40]  E. Sivadas,et al.  An examination of the relationship between service quality, customer satisfaction, and store loyalty , 2000 .

[41]  G. Saad,et al.  Gender differences in information search strategies for a Christmas gift , 2000 .

[42]  Cornelia C Otnes,et al.  Perceptions and realities of male shopping behavior , 2001 .

[43]  P. Williams,et al.  Consumption, exclusion and emotion: The social geographies of shopping , 2001 .

[44]  Jean C. Darian,et al.  Perceived salesperson service attributes and retail patronage intentions , 2001 .

[45]  Lawrence S. Sugiyama.  Evolutionary psychology: The new science of the mind , 2001 .

[46]  Glenn B. Voss,et al.  The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions , 2002 .

[47]  C. Dennis,et al.  Measuring image: shopping centre case studies , 2002 .

[48]  P. Léo,et al.  Retail Centres: Location and Consumer's Satisfaction , 2002 .

[49]  C. Dennis,et al.  Central place practice: shopping centre attractiveness measures, hinterland boundaries and the UK retail hierarchy , 2002 .

[50]  Glenn B. Voss,et al.  The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores , 2003 .

[51]  H. Luomala.  Understanding how retail environments are perceived: a conceptualization and a pilot study , 2003 .

[52]  R. Dholakia,et al.  Shoppers in Cyberspace: Are They From Venus or Mars and Does It Matter? , 2003 .

[53]  Kay M. Palan,et al.  Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda , 2003 .

[54]  B. Merrilees,et al.  Entertainment-seeking shopping centre patrons: the missing segments , 2003 .

[55]  B. Jin,et al.  Shopping is truly a joy , 2004 .

[56]  Diana L. Haytko,et al.  It’s all at the mall: exploring adolescent girls’ experiences , 2004 .

[57]  C. Bakewell,et al.  Male Consumer Decision-Making Styles , 2004 .

[58]  Charles Dennis,et al.  Objects of Desire: Consumer Behaviour in Shopping Centre Choices , 2004 .

[59]  G. Warnaby,et al.  The Role of Place Marketing as a Competitive Response by Town Centres to Out-of-town Retail Developments , 2004 .

[60]  M. Phillips,et al.  Market towns – victims of market forces? , 2004 .

[61]  Valerie Kupke.  Identifying the dimensions to retail centre image , 2004 .

[62]  Georgina Whyatt,et al.  Town centre management: how theory informs a strategic approach , 2004 .

[63]  M. Miranda,et al.  Shoppers' satisfaction levels are not the only key to store loyalty , 2005 .

[64]  C. Dennis,et al.  Objects of Desire: Consumer Behaviour in Shopping Centre Choices , 2004 .

[65]  Charles Dennis,et al.  The savannah hypothesis of shopping , 2005 .

[66]  Sevgin Eroğlu,et al.  Evaluating the nature of hassles and uplifts in the retail shopping context , 2005 .

[67]  Nelson Barber,et al.  Gender Differences in Information Search , 2009 .