ANÁLISE DA VARIEDADE DE PRODUTO NA INDÚSTRIA AUTOMOTIVA BRASILEIRA PRODUCT VARIETY ANALYSIS IN BRAZILIAN AUTOMOTIVE INDUSTRY

The automobile industry has shown a greater variety of products in an attempt to better meet customer needs. However, not always the greatest product variety is associated with a higher amount of sales, since the production costs tend to increase with higher levels of variety. The objective of this work is to identify the association between the variety of vehicles in the Brazilian market and the sale of vehicles. The sample represents the year 2013 and incorporates 94,35% of volume of sold cars in Brazil, with a total of 118 different models analyzed. The results presented confirm that the variety of cars available in Brazil is significantly associated with the sale of vehicles. Moreover, according to the market segment (entry, compact, sedan, 1

[1]  Matthias Holweg,et al.  Linking Product Variety to Order-Fulfillment Strategies , 2004, Interfaces.

[2]  K. Srinivasan,et al.  Broader product line: a necessity to achieve success? , 1990 .

[3]  T. Simpson,et al.  Using product family evaluation graphs in product family design , 2009 .

[4]  G. D. Silveira,et al.  Mass customization: A method for market segmentation and choice menu design , 2008 .

[5]  M. Holweg,et al.  Successful Build-to-Order Strategies Start With the Customer , 2001 .

[6]  Fabrizio Salvador,et al.  Application support to product variety management , 2008 .

[7]  N. Slack.  Flexibility as a Manufacturing Objective , 1983 .

[8]  Kamalini Ramdas.  MANAGING PRODUCT VARIETY: AN INTEGRATIVE REVIEW AND RESEARCH DIRECTIONS , 2003 .

[9]  A. Raman,et al.  The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study , 2010 .

[10]  Kim B. Clark,et al.  Product development performance : strategy, organization, and management in the world auto industry / Kim B. Clark, Tahahiro Fujimoto , 1991 .

[11]  Marshall L. Fisher,et al.  The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis , 1999 .

[12]  Fabrizio Salvador,et al.  Configuring products to address the customization-responsiveness squeeze: A survey of management issues and opportunities , 2004 .

[13]  Frank T. Piller,et al.  Mass Customization: Reflections on the State of the Concept , 2004 .

[14]  M. Holweg,et al.  Managing product variety in emerging markets , 2010 .

[15]  Joe Miemczyk,et al.  Theoretical versus actual product variety: How much customisation do customers really demand? , 2011 .

[16]  Y. L. Tu,et al.  A reconfigurable platform in support of one-of-a-kind product development , 2005 .

[17]  William L. Berry,et al.  Approaches to mass customization: configurations and empirical validation , 2000 .

[18]  S. Q. Xie,et al.  Product Development Cost Estimation in Mass Customization , 2007, IEEE Transactions on Engineering Management.

[19]  A. Bardakci,et al.  Mass‐customisation in marketing: the consumer perspective , 2003 .

[20]  F. Salvadora,et al.  Modularity , product variety , production volume , and component sourcing : theorizing beyond generic prescriptions , 2002 .

[21]  B. Kahn,et al.  Variety for sale: Mass customization or mass confusion? , 1998 .

[22]  Gilmore Jh,et al.  The four faces of mass customization. , 1997 .

[23]  L. F. Scavarda,et al.  Handling Product Variety and its effects in Automotive Production , 2008 .

[24]  Sean C. Warnick,et al.  A dynamic workflow framework for mass customization using web service and autonomous agent techniques , 2008, J. Intell. Manuf..

[25]  N. D. Burns,et al.  Postponement: a review and an integrated framework , 2004 .

[26]  D. V. Steward,et al.  The design structure system: A method for managing the design of complex systems , 1981, IEEE Transactions on Engineering Management.

[27]  Thomas J. Cottrell,et al.  Product Variety and Firm Survival in the Microcomputer Software Industry , 2004 .

[28]  Pankaj C. Patel,et al.  The antecedents and consequences of product variety in new ventures: An empirical study , 2014 .

[29]  Kristin L. Wood,et al.  A heuristic method for identifying modules for product architectures , 2000 .

[30]  Karl T. Ulrich,et al.  Component Sharing in the Management of Product Variety: a Study of Automotive Braking Systems , 1999 .

[31]  M. Dresner,et al.  Too Much of a Good Thing: The Impact of Product Variety on Operations and Sales Performance , 2012 .

[32]  Kristin L. Wood,et al.  Functional Interdependence and Product Similarity Based on Customer Needs , 1999 .

[33]  John Paul Macduffie,et al.  Product variety and manufacturing performance: evidence from the international automotive assembly plant study , 1996 .

[34]  N. D. Burns,et al.  Implications of postponement for the supply chain , 2003 .

[35]  Alain Bernard,et al.  Product Variety Management , 1998 .

[36]  Giovani J.C. da Silveira,et al.  A framework for the management of product variety , 1998 .

[37]  Joe Miemczyk,et al.  Delivering the ‘3-day car’—the strategic implications for automotive logistics operations , 2003 .

[38]  S. Kotha.  Mass customization: Implementing the emerging paradigm for competitive advantage , 1995 .

[39]  C Chen,et al.  Integrating rough set clustering and grey model to analyse dynamic customer requirements , 2008 .

[40]  S. Kotha.  Mass Customization: The New Frontier in Business Competition , 1992 .

[41]  Timothy W. Simpson,et al.  Henry Ford and the Model T: lessons for product platforming and mass customization , 2009 .

[42]  Steven D. Eppinger,et al.  Integration analysis of product decompositions , 1994 .

[43]  Giovani J.C. da Silveira,et al.  Mass customization: Literature review and research directions , 2001 .

[44]  Steven H. Cohen,et al.  Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service , 2001 .

[45]  Joanna Daaboul,et al.  Design for mass customization: Product variety vs. process variety , 2011 .

[46]  Roland T. Rust,et al.  Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing , 2005 .

[47]  D. Fettermann,et al.  Configurador de Produto para a Customização em Massa na Indústria Automobilística , 2012 .

[48]  K. Lancaster.  The Economics of Product Variety: A Survey , 1990 .

[49]  Luiz Felipe Scavarda,et al.  Comparação entre as tendências e estratégias da indústria automotiva no Brasil e na Europa , 2005 .

[50]  J. Jiao,et al.  Towards high value-added products and services: mass customization and beyond , 2003 .

[51]  Taylor Randall,et al.  Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the U.S. Bicycle Industry , 2001, Manag. Sci..