This book focuses on the technical skills that staff members of health promotion programs can use to evaluate their programs. It has been prepared for undergraduate and masters level students in health education and health-related fields as well as practitioners in the field. Chapter 1 discusses the evaluation movement over the last 2 decades and the purposes and expectations of program evaluation are considered. The 2nd chapter discusses how to approach an evaluation as a staff member within an organization while Chapter 3 presents the principles of program planning as they relate to evaluation. Precedures for conducting a quality assurance review of a program and selecting an appropriate preconceived evaluation design are discussed in the 4th and 5th chapters. Chapter 6 deals with another common problem area in program planning and implementation; determining what data to collect and how to collect them. The following chapter discusses the various methods and identifies the strengths and weaknesses of each; the various methods are considered in 2 broad categories: obtrusive and unobtrusive data. Chapter 8 discusses commonly used statistical techniques for analyzing data that are within the capabilities of a graduate trained person. The issue of statistical significance vs program importance is also addressed in this chapter. The appendices consist of "The Health Education Report" "Specification of the Role of Entry-Level Health Educator Area of Responsibility V: Evaluating Health Education" and "First Principles of Cost-Effectiveness Analysis in Health."