The Use of Interactive Functions to Improve Contact Efficiency: A Marketing Perspective

KEY PRODUCT AREAS: Marketing Resource Management (MRM) • Planning, budgeting & resource management Campaign Management • Design, delivery & management of multi-channel campaigns Email and Web Marketing • Design, delivery & tracking of email and web campaigns Real Time, Inbound Marketing • Present optimal offer or next best action during inbound interactions Events Management • Event planning, budgeting, registration and tracking Response and Lead Management • Response capture, lead collection and distribution Partner/Channel Marketing • Collaboration to design, deploy and track campaigns Loyalty Management • Complete, multi-channel loyalty management solution including enrollment, promotion, accrual, redemption and member care Marketing Analytics • Interactive analytic reports covering customer, product, budgeting, expenditures, responses, leads, opportunities, events and more. Oracle’s Siebel Enterprise Marketing Suite 8.1.1 is the industry’s most complete enterprise marketing management platform for both business and consumer marketers. It offers an integrated, modular, closed-loop solution that automates processes across the marketing function—from strategy and planning to multi-channel execution and measurement—and uniquely empowers all members of the marketing organization with actionable insight. The Siebel Enterprise Marketing Suite 8.1.1 helps organizations achieve excellence in marketing by delivering improved results that are measurable and repeatable while consistently providing customers more relevant and superior experiences across channels.