Influence of pictorial attributes on recognition memory

The question of how people attend to, process, store, and recall pictorial information, long of professional interest to audiovisual people, has now become of considerable research interest to behavioral scientists. It was probably Shepard (1967) that kindled current interest and Standing, Conezio, and Haber (1970) that caught the imagination of both researcher and practitioner. A question both studies dealt with was: What is the capacity of human memory for pictures? Shepard (1967) allowed subjects to take as much time as they wanted to look through a group of 612 illustrations from magazine advertisements. Their inspection times averaged six seconds per picture. Tested immediately, the subjects correctly recognized a median of 98.5 percent of the illustrations they had seen. Standing, Conezio, and Haber (1970) showed their subjects 2560 slides from amateur and professional photographers. At a rate of a slide every 10 seconds the presentation extended over a period of either two or four days. Testing revealed a recognition accuracy ranging from 85 to 95 percent.

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