E-Tailing

From the Publisher: The statistics are staggering: 2.6 million small U.S. businesses have web sites, a number estimated to double by 2002. More than a hundred million individuals shop online; many with credit cards. e-tailing puts business owners and managers in position to benefit from this explosive growth. Marketing consultant and online expert Bernadette Tiernan describes the economics, technology, and inner workings of the e-commerce world. She details how to become a cyber-merchant and develop customer relations, whether selling products or services. e-tailing. -- addresses all issues that a successful business-to-consumer e-commerce venture must consider -- fills in the important details unique to internet markets such as secure commerce and partnerships -- offers the best strategies to minimize risk and offer your customers the highest security -- includes case studies and success stories from CBS, The Gap, CDNow, GO Babies "RM" and others With step-by-step instructions, numerous checklists, and case study examples, e-tailing offers an easy read on one of the most explosive and profitmaking topics in business today.