Domesticating home anchored work: Negotiating flexibility when bringing ICT based work home in rural communities

Abstract Based on a study of people conducting ICT based work from home in Scotland and Norway, the article analyses how work is negotiated and integrated with non-paid activities in the household and local community. The article fills a gap in that it focuses on rural contexts rather than the urban work life often depicted in literature on flexibility and work. When work is brought home, a domestication process takes place whereby practices of work are negotiated and integrated into everyday life, sometimes changing common perceptions of where and when work is “in” or “out of place”. While working from home is common in rural areas, the study shows that ICT based knowledge related work is still seen as relatively “out of place”. Drawing on the domestication concept, the study shows how community norms about accessibility, interaction and where to be at certain times, had to be renegotiated when this type of work was conducted from home. Imbued in these negotiations were subtly often tacitly communicated moral conceptions on what constitutes good parenthood (in particular motherhood) as well as “real” work. Both men and women reported benefits in terms of combining family and work obligations when working from home, but the tendency was still for traditional gender patterns to be reproduced. Women tended to fit work around the needs of the children, whereas men saw themselves first and foremost workers. Following the concept “doing gender” some challenged these patterns, but did so carefully in relation to the work organisation as well as the community. The impact of communities in regulating home anchored work suggests there may be a need for communities to take on a more active domestication process as more people conduct ICT based work with the home as the base, opening up the moral and normative geographies for when work is “in” or “out of place”.