Developing a Novel Hybrid Model for Industrial Environment Analysis: A Study of the Gourmet and Tourism Industry in Taiwan

This study applies fuzzy set theory in attempting to evaluate important attributes of the tourism and gourmet business environment in Taiwan. This business environment is composed of various attributes that are difficult to measure. To overcome these challenges, we integrated the fuzzy Delphi method, the decision-making trial and evaluation laboratory method, and the analytic network process to evaluate the business environment. We found that the most significant aspect of the tourism and gourmet business environment is human resources and that the least significant aspect of this industry is market development. The most significant criteria are enhanced industry competitiveness and opportunities to develop the industry.

[1]  N. Dalkey,et al.  An Experimental Application of the Delphi Method to the Use of Experts , 1963 .

[2]  R. Mckinnon,et al.  Foreign Exchange Constraints in Economic Development and Efficient Aid Allocation , 1964 .

[3]  C. Jenkins.  The use of investment incentives for tourism projects in developing countries , 1982 .

[4]  S. Wanhill.  Which investment incentives for tourism , 1986 .

[5]  Stanley F. Slater,et al.  Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types , 1993 .

[6]  A. Ishikawa,et al.  The Max-Min Delphi method and fuzzy Delphi method via fuzzy integration , 1993 .

[7]  Melissa Dallas.  Legal and Nonlegal Infrastructures Supporting Tourism Investment in Selected Former Eastern Bloc Countries , 1995 .

[8]  Thomas L. Saaty,et al.  Decision making with dependence and feedback : the analytic network process : the organization and prioritization of complexity , 1996 .

[9]  M. Porter.  Clusters and the new economics of competition. , 1998, Harvard business review.

[10]  Ping-Teng Chang,et al.  The fuzzy Delphi method via fuzzy statistics and membership function fitting and an application to the human resources , 2000, Fuzzy Sets Syst..

[11]  M. Porter.  Location, Competition, and Economic Development: Local Clusters in a Global Economy , 2000 .

[12]  William Ming Liu.  The social class-related experiences of men: Integrating theory and practice. , 2002 .

[13]  Robert Mellor,et al.  ATTRIBUTES OF DESTINATION COMPETITIVENESS: A FACTOR ANALYSIS , 2004 .

[14]  Wen Lea Pearn,et al.  Analytic network process (ANP) approach for product mix planning in semiconductor fabricator , 2005 .

[15]  T. Lau,et al.  Assessing technology incubator programs in the science park : the good, the bad and the ugly , 2005 .

[16]  Hyun Jeong Kim,et al.  Tourism expansion and economic development: The case of Taiwan , 2005, Tourism Management.

[17]  Janet Chang,et al.  Shopping and tourist night markets in Taiwan. , 2006 .

[18]  Gwo-Hshiung Tzeng,et al.  Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL , 2007, Expert Syst. Appl..

[19]  Hsu Chen-Yi,et al.  FMCDM with Fuzzy DEMATEL Approach for Customers' Choice Behavior Model , 2007 .

[20]  Zheng Xiang,et al.  Mapping environmental change in tourism: a study of the incentive travel industry. , 2007 .

[21]  Mónica García-Melón,et al.  Valuation of urban industrial land: An analytic network process approach , 2008, Eur. J. Oper. Res..

[22]  Ling-Feng Hsieh,et al.  A service quality measurement architecture for hot spring hotels in Taiwan , 2008 .

[23]  Ming-Lang Tseng,et al.  A causal and effect decision making model of service quality expectation using grey-fuzzy DEMATEL approach , 2009, Expert Syst. Appl..

[24]  Donald Getz,et al.  Tourism as a mixed industry: Differences between private, public and not-for-profit festivals , 2009 .

[25]  Gwo-Hshiung Tzeng,et al.  A value-created system of science (technology) park by using DEMATEL , 2009, Expert Syst. Appl..

[26]  Chung-Hung Tsai,et al.  An earthquake disaster management mechanism based on risk assessment information for the tourism industry-a case study from the island of Taiwan , 2010 .

[27]  Victor B. Kreng,et al.  The application of Fuzzy Delphi Method and Fuzzy AHP in lubricant regenerative technology selection , 2010, Expert Syst. Appl..

[28]  Chuanwang Sun,et al.  Evaluating carbon dioxide emissions in international trade of China , 2010 .

[29]  Gwo-Hshiung Tzeng,et al.  A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP , 2011 .

[30]  Carmen Cox,et al.  Best Practice Marketing for Regional Tourism Destinations , 2011 .

[31]  Hsien-Tang Tsai,et al.  The impacts of natural hazards on Taiwan’s tourism industry , 2012, Natural Hazards.

[32]  Marc Logman,et al.  Realism versus simplicity in strategic marketing planning: the impact of temporality , 2011 .

[33]  Andreas Matzarakis,et al.  Tourism climate information based on human thermal perception in Taiwan and Eastern China , 2011 .

[34]  Honggang Xu,et al.  Government intervention in investment by Chinese listed companies that have diversified into tourism , 2011 .

[35]  Ya-Hui Yang,et al.  How to develop Taiwan's tourism nation brand , 2011 .

[36]  Chin-Tsai Lin,et al.  An ERP model for supplier selection in electronics industry , 2011, Expert Syst. Appl..

[37]  Chang‐yen Tsai,et al.  Understanding the impact of culinary brand equity and destination familiarity on travel intentions. , 2012 .

[38]  Chun-Chu Chen,et al.  The Salient and Organic Images of Taiwan as Perceived by Mainland Chinese Tourists , 2012 .

[39]  M. Soteriades,et al.  Tourism destination marketing: approaches improving effectiveness and efficiency , 2012 .

[40]  Gwo-Hshiung Tzeng,et al.  Improving tourism policy implementation – The use of hybrid MCDM models , 2012 .

[41]  Chun-An Chen.  Using DEMATEL Method for Medical Tourism Development in Taiwan , 2012 .

[42]  Jeou-Shyan Horng,et al.  Exploring the Energy and Carbon Literacy Structure for Hospitality and Tourism Practitioners: Evidence from Hotel Employees in Taiwan , 2014 .