User's Preference of Web Page Length

One factor that affects the comfort of person readi ng information presented in a Web site is the length o f the information displayed on a Web page. Bad influence caused by a l engthy Web page is that users feel lost in a 'jungle of inform ation'. This research was conducted to determine the user's preference on the length of web pages. Three metaphors were used in this study to display information on web pages and how to access it: pape r roll, window, and textbook. The research method employed in this research was experiment followed by post experiment survey. Respondents who voluntarily participated in this study amounted to 326 persons. The number of responses that was used in the final data analysis was 311, while 15 others were declared invalid because they were incomplete. Of the five hypotheses, four of them we re, and the rest was not, supported by the collected data.