Impact of the Unique Card on Electronic Commerce

This study focuses on the impact of using the Unique Card technology for electronic commerce transactions. This research has studied how the two factors, lowered privacy and security concerns, and perceived higher trust, lead to consumers' intention to transact using the Unique Card technology. The proposed research model is initially tested, and the results show support for the Unique Card’s relationship to privacy and security, as well as to trust and the intention to transact. Future implications for researchers and Unique Cards are also proposed.

[1]  Alina M. Chircu,et al.  Trust, Expertise, and E-Commerce Intermediary Adoption , 2000 .

[2]  D. Stewart,et al.  Media Influences on Marketing Communications , 2001 .

[3]  Matthew K. O. Lee,et al.  EC-Trust (Trust in Electronic Commerce): Exploring the Antecedent Factors , 1999 .

[4]  Andrew Whinston,et al.  Frontiers of Electronic Commerce , 1996 .

[5]  D. Gefen,et al.  E-commerce: the role of familiarity and trust , 2000 .

[6]  P. Pavlou.  WHAT DRIVES ELECTRONIC COMMERCE? A THEORY OF PLANNED BEHAVIOR PERSPECTIVE. , 2002 .

[7]  Joseph Gray Jackson,et al.  Privacy and Freedom , 1968 .

[8]  Donna L. Hoffman,et al.  Building consumer trust online , 1999, CACM.

[9]  John Leubsdorf,et al.  Privacy and Freedom , 1968 .

[10]  David Gefen,et al.  Reflections on the dimensions of trust and trustworthiness among online consumers , 2002, Data Base.

[11]  M. Culnan,et al.  Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation , 1999 .

[12]  M. Jones.  Privacy: A Significant Marketing Issue for the 1990s , 1991 .

[13]  B. Mahadevan.  Business Models for Internet-Based E-Commerce: An Anatomy , 2000 .

[14]  Paul A. Pavlou,et al.  Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model , 2003, Int. J. Electron. Commer..

[15]  F. Reichheld,et al.  E-LOYALTY: YOUR SECRET WEAPON ON THE WEB , 2003 .

[16]  P. Pavlou,et al.  Perceived Information Security, Financial Liability and Consumer Trust in Electronic Commerce Transactions , 2002 .