Applications of Computing and Communication Technologies

A method had been adopted to predict the trending patterns on the twitter in near-real time environment. These trending patterns help the companies to know their customers and to predict their brand awareness. The pattern was recognized by analyzing the tweets fetched in real time environment and by examining the most popular hashtags on the twitter platform in past few seconds. The work was implemented using a big data technology ‘Spark Streaming’. These hashtag patterns allow the people to follow the discussions on particular brand, event or any promotion. These hashtags are used by many companies as a signature tag to gain popularity of their brand on social networking platforms.

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