A content analysis of hospitality research's research methods in the 2010s

PurposeThis study aims to describe the development of hospitality research in terms of research methods and data sources used in the 2010s.Design/methodology/approachContent analyses of the research methods and data sources used in original hospitality research published in the 2010s in the Cornell Hospitality Quarterly (CQ), International Journal of Hospitality Management (IJHM), International Journal of Contemporary Hospitality Management (IJCHM), Journal of Hospitality and Tourism Research (JHTR) and International Hospitality Review (IHR) were conducted. It describes whether the time span, functional areas and geographic regions of data sources were related to the research methods and data sources.FindingsResults from 2,759 original hospitality empirical articles showed that marketing research used various research methods and data sources. Most finance articles used archival data, while most human resources articles used survey designs with organizational data. In addition, only a small amount of research used data from Oceania, Africa and Latin America.Research limitations/implicationsThis study sheds some light on the development of hospitality research in terms of research method and data source usage. However, it only focused on five English-based journals from 2010–2019. Therefore, future studies may seek to understand the impact of the COVID-19 pandemic on research methods and data source usage in hospitality research.Originality/valueThis is the first study to examine five hospitality journals' research methods and data sources used in the last decade. It sheds light on the development of hospitality research in the previous decade and identifies new hospitality research avenues.

[1]  William O’Brochta,et al.  Anomalous responses on Amazon Mechanical Turk: An Indian perspective , 2021, Research & Politics.

[2]  Herman Aguinis,et al.  MTurk Research: Review and Recommendations , 2020, Journal of Management.

[3]  F. Ali,et al.  Response Rates In Hospitality Research: An Overview of Current Practice and Suggestions For Future Research , 2020 .

[4]  J. Tracey.  Co-Created Scholarship , 2020 .

[5]  Marcello M. Mariani,et al.  The relevance of mixed methods for network analysis in tourism and hospitality research , 2020 .

[6]  José Ernesto Amorós,et al.  Conducting Management Research in Latin America: Why and What’s in It for You? , 2020, Journal of Management.

[7]  Roseann Liu,et al.  Mixed methods research in tourism and hospitality journals , 2020 .

[8]  Dimitrios Buhalis,et al.  Harnessing the “wisdom of employees” from online reviews , 2020, Annals of Tourism Research.

[9]  Jochen Wirtz,et al.  Bridging the data divide between practitioners and academics , 2019 .

[10]  M. Rothenberger,et al.  The path to the Hotel of Things: Internet of Things and Big Data converging in hospitality , 2019, Journal of Hospitality and Tourism Technology.

[11]  Carles Mulet-Forteza,et al.  Thirty-fifth anniversary of the International Journal of Hospitality Management: A bibliometric overview , 2019, International Journal of Hospitality Management.

[12]  W. Olsen.  Bridging to Action Requires Mixed Methods, Not Only Randomised Control Trials , 2019, The European Journal of Development Research.

[13]  Megan S. Ryerson,et al.  Reviewing the DATAS of aviation research data: Diversity, availability, tractability, applicability, and sources , 2019, Journal of Air Transport Management.

[14]  Philip M. Podsakoff,et al.  Experimental designs in management and leadership research: Strengths, limitations, and recommendations for improving publishability , 2019, The Leadership Quarterly.

[15]  Thurasamy Ramayah,et al.  Convergent validity assessment of formatively measured constructs in PLS-SEM , 2018, International Journal of Contemporary Hospitality Management.

[16]  S. Dolnicar.  A reflection on survey research in hospitality , 2018, International Journal of Contemporary Hospitality Management.

[17]  S. Xu,et al.  Applications of latent growth curve modeling: a research agenda for hospitality management , 2018, International Journal of Contemporary Hospitality Management.

[18]  R. Ford,et al.  Online focus groups: a valuable alternative for hospitality research? , 2018, International Journal of Contemporary Hospitality Management.

[19]  Alastair M. Morrison,et al.  Where in the World? A Geographic Analysis of a Decade of Research in Tourism, Hospitality, and Leisure Journals , 2018 .

[20]  More Multi-Study Articles Wanted , 2017 .

[21]  Atìla Yüksel.  A critique of “Response Bias” in the tourism, travel and hospitality research , 2017 .

[22]  Justin M. Stritch,et al.  The Opportunities and Limitations of Using Mechanical Turk (MTURK) in Public Administration and Management Scholarship , 2017 .

[23]  Roger Calantone,et al.  The Promise and Perils of Wearable Sensors in Organizational Research , 2017 .

[24]  Shidur Rahman.  The Advantages and Disadvantages of Using Qualitative and Quantitative Approaches and Methods in Language “Testing and Assessment” Research: A Literature Review , 2016 .

[25]  Mehmet Ali Köseoglu,et al.  BIBLIOMETRIC STUDIES IN TOURISM , 2016 .

[26]  Jeongdoo Park,et al.  Common method bias in hospitality research: A critical review of literature and an empirical study , 2016 .

[27]  R. Law,et al.  Experimental research in hospitality and tourism: a critical review , 2016 .

[28]  S. Stepchenkova,et al.  User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software , 2015 .

[29]  Mehmet Ali Köseoglu,et al.  Academic foundations of hospitality management research with an emerging country focus: A citation and co-citation analysis , 2015 .

[30]  Herman Aguinis,et al.  Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies , 2014 .

[31]  C. Morosan,et al.  The evolution of marketing research , 2014 .

[32]  Nazmi Kozak,et al.  Bibliometric analysis of tourism and hospitality related articles published in Turkey , 2014 .

[33]  Verónica Amarante.  Income Inequality in Latin America: Data Challenges and Availability , 2013 .

[34]  Viswanath Venkatesh,et al.  Bridging the Qualitative-Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems , 2013, MIS Q..

[35]  R. Law,et al.  A Systematic Review, Analysis, and Evaluation of Research Articles in the Cornell Hospitality Quarterly , 2012 .

[36]  Jason D. Ellis,et al.  Use of qualitative research in foodservice organizations , 2012 .

[37]  Rodney C. Runyan,et al.  Hospitality marketing research: Recent trends and future directions , 2012 .

[38]  S. Elbanna,et al.  Miller's environmental uncertainty scale: an extension to the Arab world , 2012 .

[39]  Cathy H. C. Hsu,et al.  Thirty years of research on tourism and hospitality management in China: A review and analysis of journal publications , 2011 .

[40]  B. Bai,et al.  Hospitality marketing research from 2000 to 2009 : Topics, methods, and trends , 2011 .

[41]  Constance Jones.  Archival Data: Advantages and Disadvantages for Research in Psychology , 2010 .

[42]  M. Rivera,et al.  The role of research in the hospitality industry: A content analysis of the IJHM between 2000 and 2005 , 2008 .

[43]  Cathy H. C. Hsu,et al.  Recent Tourism and Hospitality Research in China , 2008 .

[44]  Stuart Levy,et al.  An inquiry into the nature and composition of tourism, leisure and hospitality research. , 2005 .

[45]  Dean S. Karlan.  Using Experimental Economics to Measure Social Capital and Predict Financial Decisions , 2005 .

[46]  A. Mattila.  Consumer behavior research in hospitality and tourism journals , 2004 .

[47]  Haemoon Oh,et al.  Hospitality and tourism marketing: recent developments in research and future directions , 2004 .

[48]  Enrique Bigné,et al.  Limitations of Cross-Cultural Customer Satisfaction Research and Recommending Alternative Methods , 2004 .

[49]  Mehmet Mehmetoglu,et al.  Quantitative or Qualitative? A Content Analysis of Nordic Research in Tourism and Hospitality , 2004 .

[50]  K. Walsh.  Qualitative Research , 2003 .

[51]  Tat Y. Choi,et al.  Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry , 2001 .

[52]  G. Hofstede.  Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations , 2001 .

[53]  M. W. Nelson,et al.  Experimental Research in Financial Accounting , 2001 .

[54]  Ş. Baloğlu,et al.  A Content Analysis of Subject Areas and Research Methods Used in Five Hospitality Management Journals , 1999 .

[55]  S. Crawford‐Welch,et al.  An identification of the subject areas and research techniques used in five hospitality-related journals , 1992 .

[56]  K. Chon,et al.  Trends in Hospitality Management Literature: a Content Analysis , 1989 .

[57]  Leandro Pecchia,et al.  Heart Rate Variability (HRV) Analysis: A Methodology for Organizational Neuroscience , 2019 .

[58]  Mercedes Úbeda-García,et al.  The intellectual structure of research in hospitality management: A literature review using bibliometric methods of the journal International Journal of Hospitality Management , 2016 .

[59]  Catherine R. Curtis,et al.  Restaurant Industry Perspectives on Pro-social Rule Breaking: Intent versus Action , 2013 .

[60]  A. Palmer,et al.  Tourism and Statistics: Bibliometric Study 1998–2002 , 2005 .

[61]  T. Abma,et al.  qualitative research: is meaning lost in translation? , 2022 .