Introduction to Media Communication

Part I. Overview Chapter 1. Media Communication in an Information Age Chapter 2. Communication Process and Theory Chapter 3. Media Effects Part II. The Print Media Chapter 4. Books Chapter 5. Magazines Chapter 6. Newspapers Part III. The Electronic Media Chapter 7. Film Chapter 8. Radio Chapter 9. Recordings Chapter 10. Television Chapter 11. New Electronic Media Part IV. Media Support Systems Chapter 12. Advertising Chapter 13. Public Relations Part V. The Media Environment Chapter 14. Regulation and the Law Chapter 15. Ethics and Social Responsibility.