Ubimedia based on memory tags

Ubimedia is a concept where media files can be embedded in everyday objects and the environment. The user can access those files with his/her personal mobile phone simply by touching the physical objects. This facilitates easy access e.g. to video or audio files related to the physical object in question. In parallel with the technical development of the mobile phone platform and the memory tags that will facilitate ubimedia in practice, we have studied possible usages for ubimedia and user acceptance of those usages. User acceptance has been studied in a web survey and in user evaluations of a proof-of-concept. In addition, an ethical assessment has been carried out. The users appreciated especially the simplicity, speed, low cost and reliability of ubimedia. Concerns were related to control over the download with regard to viruses and other unwanted content.