“It’s a girl thing”

Cultural taboos and limiting social norms make it challenging to communicate and teach about menstrual health in India. We present findings from an inquiry of current approaches used to educate adolescents about menstruation, examining the perspectives of young adults, parents, teachers, social workers, and health professionals for identifying design opportunities and potential for impact. Our findings from the content analysis of education and training materials in use, an online survey of 391 adults, 52 interviews, and 2 focus groups indicate that although detailed and descriptive information materials are available for use, there exists a disconnect between parents’ and teachers’ expectations regarding who will introduce these topics to adolescents. We also highlight a clear difference in attitudes regarding who must be taught, how, where, and at what stages. Finally, we articulate factors that shape access and receptivity to this knowledge and engage with the lens of feminist HCI to discuss sociotechnical implications for the design of menstrual health education initiatives.