Cross-cultural componential analysis on affect attribution of emotion terms

One concern of studies of emotions is that of the underlying denotative components of the meanings of emotional terms, whether people are actually cognizant of them or not. In this study, we evaluated the characteristics of 10 emotional denotative components and their hierarchical ordering in attribution to 22 emotion concepts across 23 different human societies. Empirically, a quantitative model, developed by Tzeng and Osgood (1976), was used to link the relationship between affect measures of the emotion concepts and their characteristics on denotative components. It was found that the 10 denotative components functioned extremely well in predicting the affect for individual cultures and also for the 23 cultures as a whole. Cross-cultural comparisons revealed some significant differences among the components in predicting indigenous affect attributions for different cultures. Finally, the nature and dynamics of such intercultural differences were discussed in reference to the issue of independence between affect and cognition.

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