A Million Penguins Research Report

In February 2007, Penguin Books and De Montfort University launched ―A Million Penguins,‖ a collaborative novel open to anyone who wanted to help write it. The novel was to be created on MediaWiki, the same software as Wikipedia, with a similar ethos of collective authoring but the added spice of a risky experiment in the heartland of commercial publishing. ―Can a community write a novel?‖ asked Penguin Digital Publisher Jeremy Ettinghausen. ―Let‘s find out...‖1