论文信息 - Toward a Theory of the Product Life Cycle: Explaining Diversity

Toward a Theory of the Product Life Cycle: Explaining Diversity

Certain assumptions about the temporal patterns of consumer adoption and repeat buying behavior are derived from the literature. By means of a simulation model the impact of these assumptions on the shape of the product life cycle is assessed. Conclusions are derived in the form of propositions for future research.

David F. Midgley | D. Midgley

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