Benchmarking for Design Evaluation of Corporate Web Sites: A Study
暂无分享,去创建一个
[1] Dennis L. Hoffman,et al. Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .
[2] Joel R. Evans,et al. Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites , 1999 .
[3] David A. Griffith,et al. Crafting strategies for global marketing in the new millennium , 1996 .
[4] Gerald L. Lohse,et al. An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce , 1999 .
[5] Theresa B. Flaherty,et al. Marketing Industrial Products on the Internet , 1998 .
[6] Gerald L. Lohse,et al. Electronic shopping , 1998, CACM.
[7] Michael J. Shaw,et al. Product Marketing on the Internet , 2000, Handbook of Electronic Commerce.
[8] D. Griffith,et al. Leveraging the web for corporate success , 1999 .
[9] David A. Griffith,et al. An emerging model of Web site design for marketing , 1998, CACM.
[10] T. S. Raghu,et al. Marketing on the Internet - who can benefit from an online marketing approach? , 2000, Decis. Support Syst..