Diffusion, Strategic Interaction, and Social Structure

Abstract We provide an overview and synthesis of the literature on how social networks influence behaviors, with a focus on diffusion. We discuss some highlights from the empirical literature on the impact of networks on behaviors and diffusion. We also discuss some of the more prominent models of network interactions, including recent advances regarding interdependent behaviors, modeled via games on networks. JEL Classification Codes: D85, C72, L14, Z13

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