Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

"Foreword Preface Chapter 1. Brain Training:How Not to Think Pink Chapter 2. Now You See "Her":The Visible Approach to Marketing to Women Chapter 3. Now You Don't (See "Her"):The Transparent Approach to Marketing to Women Chapter 4. Inside a Woman's Mind:The Scientific Underpinnings Chapter 5. Shaping the Generations:Baby Boomers (and Matures) to Gen Yers Chapter 6. Looking Beyond the Generations:The Buying Filters of Life Stages and Women's Roles Chapter 7. Cultural Influencers:The Buying Filters of Emerging Minorities Chapter 8. Learning Curves and Life Transitions:Relationship-Building Opportunities Chapter 9. The Internet-Savvy Woman: Connecting with Her Online Chapter 10. Online Research:Using E-Marketing to See Women Clearly Chapter 11. Enlisting Women as Your Marketing Partners: An Alliance for Brand Success Afterword. Investing in a Transparent Future Notes Recommended Reading Index"