Cross-cultural user-experience design

 Modern technology and commerce permit global distribution of products, services  User diversity: Ever increasing variety of group demographics and individual needs/wants  Traditional user-interface design and usability disciplines: Improve performance and productivity  User-experience (UX) design issues: Even more complex and challenging  Culture analysis offers a way to understand, even measure, differences and similarities of UX Aaron Marcus and Associates, Inc., www.AMandA.com, 4 AM+A