The Nature of Fit and the Origins of “Feeling Right”: A Goal-Systemic Perspective

This article considers the notion of regulatory fit from a goal-systemic perspective. It is suggested that regulatory fit, as Avnet and Higgins (2006) define it, corresponds to a match between a person's activity and his or her (background) process goal of pursuing an (focal) attainment goal in a desired manner. The author considers prior regulatory fit data from this perspective and raises additional issues for further research and theoretical elucidation.