Analyzing and Reporting Focus Group Results

PART ONE: THE FOUNDATION Introduction to Analysis Critical Ingredients of Qualitative Analysis Analysis Principles of Particular Importance to Focus Group Research Analysis Considerations for Focus Group Research PART TWO: DOING ANALYSIS The Analysis Process Tools and Equipment for Making Analysis Easier Questions Focus Group Analysts Must Face Strategies Used by Experts Advice for First-Timers PART THREE: SHARING RESULTS Principles of Reporting Written Reports Oral Reports PART FOUR: POSTSCRIPT