AbstractThis paper examines why and how cellular telephones are adopted and used by people in two different cultures. 176 cellular telephone users from the United States and 117 users from South Korea were surveyed about their perceptions regarding cellular telephones and their motivations to use them. The results suggest that despite some similarities in the adoption of cellular phone technology between the U.S and South Korea, significant differences exist. These differences parallel differences in usage levels and cost structures of cellular services in the two countries. Ironically, although cellular phones are more widely available in the U.S, users—for a variety of reasons—did not use them as often or as intensively as those in South Korea. Thus South Korea has a smaller, but more active user base of cellular phone subscribers compared to the U.S, which has a larger, but less active user base.Results of this study caution against developing stereotypical images of Western and Asian cultures. For ins...
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