论文信息 - COLOR, COGNITION, AND RECYCLING: HOW THE DESIGN OF EVERYDAY OBJECTS PROMPT BEHAVIOR CHANGE

COLOR, COGNITION, AND RECYCLING: HOW THE DESIGN OF EVERYDAY OBJECTS PROMPT BEHAVIOR CHANGE

In this paper we studied the role of color in triggering recycling behavior. According to the elaboration likelihood model of persuasion we hypothesized that the visual salience of recycling bins encourages recycling behavior, presumably through a periphe

P. Papalambros | C. Yoon | S. Montazeri | R. Gonzalez

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