Ecological entrepreneurship: sustainable development in local communities through quality food production and local branding

The paper explores the importance of specialised networks in shaping local/regional responses to the deepening crisis of conventional agriculture in the EU, as well as potentially creating a more sustainable platform for rural development. The emphasis will be on the problem-solving aspects of network creation and maintenance within a broader and not necessarily supportive competitive and regulatory environment. This involves examining, both over time and space, how networks function to shape knowledge and create a competitive willingness to innovate to achieve mutually beneficial goals. Through a process which we call ecological entrepreneurship, key actors facilitate sustainable development in the countryside by a combination of fragmentation, specialisation and quality building strategies. We empirically explore these evolutionary and spatial factors through two farming-centred networks—an organic farming network in the UK: the Graig Farm Producer Group; and a regional quality brand in the Netherlands: the Waddengroup Foundation. The analysis of these two networks is used to examine in-depth the significance and construction of the social and spatial milieu for providing the individual and collective capabilities to establish viable problem-solving responses. This raises questions of: (i) how such networks are and can be sustained over time; (ii) the extent to which there are common evolutionary pathways which reproduce and embed problem-solving network building; (iii) how different spatial relations are engendered and (iv) whether such ‘local’ projects can advance to wider counter-movements in the context of the prevailing political economy.