Massidea.org: a greener way to innovate

This chapter focuses on the very early phase of the innovation process typically named the fuzzy front end (later FFE) of innovation. We challenge our current understanding of innovation practices at the individual but also at the system level by presenting the novel massinnovation concept. Massinnovation may be defined as: When a wide range of people and their different but complementary insights are brought together, novel ideas generated by thinking outside the box are possible. Massidea.org—smashing ideas founded on a series of innovation theories—is a free-of-charge open innovation community in which people can not only share their ideas, but also discuss today’s challenges as well as visions of the future, which are key factors when creating new innovations. By intelligently connecting people and their brainchildren with the help of content recommendation, a creative space that can boost individual and communal creativity is born. In Massidea.org, public, private, and educational sector organizations and nations can collaborate in a green way with a wide range of people. First this chapter introduces the theoretical foundations of massinnovation, and then, the concept of Massidea.org is discussed in detail.

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