Understanding factors for successful adoption of web 2.0 applications

As social technologies have been extensively taken up by web users, we are still unclear about the factors influencing such a high adoption rate. Although many studies have examined factors affecting consumer adoption of commercial web applications such as e-banking, very few studies have examined factors influencing the adoption Web 2.0 applications. To fill this gap, this study aims to explore some of the factors influencing the adoption of web 2.0 applications. Technology Acceptance Model (TAM) has been employed for designing and conducting an online survey. The findings indicate that usefulness and ease-of-use are significant factors for predicting users’ intentions to adopt Web 2.0 applications, which ultimately influences the actual usage of such technologies.

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