Not everyone gets a trophy : how to manage generation Y

Meet generation Y : the most high-maintenance workforce in the history of the world -- Get them on board fast with the right messages -- Get them up to speed quickly, and turn them into knowledge workers -- Practice in loco parentis management -- Give them the gift of context -- Get them to care about great customer service -- Teach them how to manage themselves -- Teach them how to be managed by you -- Retain the best of them, one day at a time -- Build the next generation of leaders.