The Creation of a Ubiquitous Business Community for an Agribusiness Cluster

Ubiquitous Business Communities (UBC) are information processing systems that offer people the possibility to connect to networks, any time independently from location and computing platforms, which are sensitive to the users contexts. UBC allow participants to exchange information and enhance business transactions. These systems may act as market organizers and may affect millions of producers and clients in developing countries. Our research-in-progress paper presents the creation of a UBC to enhance business transactions in an agribusiness cluster. We highlight some characteristics of the UBC under development, considering the main factors that influence the competitiveness of the cluster. We also describe aspects of the development process of the UBC and of the structuration process of the community (organization of a member and product catalog and of product quality standards). Finally we present expectations to be verified in the implementation process of the UBC.

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