Analysis of the Acceptance of Carsharing and Eco-Cars in Japan

ABSTRACT A web-based survey (n = 1095) was conducted to investigate the acceptance of carsharing and eco-cars, a new type of low-emission vehicles, such as hybrid vehicles. The results revealed that: (1) acceptance of eco-cars was relatively high, whereas acceptance of carsharing was low; (2) providing factual information about the widespread acceptance of eco-cars positively affected their acceptance; (3) non-car owners had the greatest acceptance of carsharing and eco-cars; and (4) people in urban areas showed greater acceptance of carsharing, whereas there was no difference in acceptance of eco-cars. A tentative promotional strategy is proposed based on these results.

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