论文信息 - Real and Hypothetical Shop Situations in Market Research

Real and Hypothetical Shop Situations in Market Research

Introduction This is a report on a comparison of the effects of price differences on purchasing decisions obtained by observing the actual shopping behaviour of a group of housewives and the responses of a comparable group of subjects to hypothetical price situations similar to those found in the shops. The project which made this possible is outlined later.

Clive W. J. Granger | C. Granger | A. Gabor | André Gabor | Anthony P. Sowter

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